facebook kpi – The Esty Seller PODCAST

In this post I cover four key Facebook Metrics to consider tracking. With Facebook you may have a profile, a page and also be a group Admin or be a group member. The focus of this blog post is on Facebook pages which is where you should be engaging your potential customers. Facebook allows you to look at the metrics I am covering here via Page Insights.

When

When you post on Facebook is important. Posting once a day or twice a day is a good practice in general. Regardless of your decision to post once or twice a day, the key and most important factor here is to be consistent. Once you start posting daily, your audience will be expecting the content, and will engage so those are simple human behaviors to keep in mind.

Content Interaction

It is very important to watch for which content produces highest engagement and more interaction. On Facebook, in general, visual content is what receives the most interaction. So , on average, photos and videos receive the most interaction on Facebook. Knowing this provides you with good insight to design, create and post your content.

Reach

Number of likes may be nice to see, but likes metric is not the only one you should be watching for when it comes to Reach. The number of likes on your post won’t represent the number of people who actually see your content. The posts are seen by many who are not clicking on the thumbs up or heart and liking it.

This is where the reach metric comes in. Reach helps you to see how many users you’ve reached with your content.
This includes: Ads, sponsored stories, dark posts, and yes, every post you make.
It is important to understand that only ‘unique users’ are being counted for this metric. So, if a person visits your page twice, no matter how they came back to it, their visit will only be counted once.

Impressions

Watching and tracking number of impressions will help you understand how many times your content has been seen by users. Using the Impressions metric, you can discover exactly how many times people have visited your content. Also, the Impressions metric counts users’ visits, no matter how often they come back to the content. So it’s always at least as high as your reach.