Why is it important for businesses to know about Tik Tok? Why does it matter? Besides the fact that every business should analyze where their target customer is, Tik Tok has one of the highest number of subscribers in the planet. Therefore, it is crucial for businesses to stop and start thinking about what type of content performs better on Tik Tok, what is the best posting time to get the most attention and how to create a meaningful connection with your target customer in this fast-paced platform.

So where do we start? First of all, as I am typing up this blog post, Tik Tok has about 800 million active users which means fabulous advertising opportunities, if you know who your target customer is and if you know how to target them for the correct response. Also, it is very easy to hop on the wave of popularity that has taken the world by storm! Tik Tok has a very easy to use platform and it is really very easy to promote your brand or service or product. You may start promoting your brand organically and then once you understand how your content behaves, then you can make the decision to start thinking about paid advertising.

The other important feature Tik Tok offers is its analytics. Regardless of the social media platform, it is important to look at how your accounts are performing. Tik Tok analytics and metrics are available to you and are very helpful. You can have access to your analytics data and download it, which would allow you to review your account and brand performance from your desktop. As with any social media analytics, I cannot stress enough how important it is to watch your numbers, analyze which are your best performing and worst performing videos, and make strategic decisions accordingly. This information helps us to understand what content is doing best and what content we should part with and say good bye. Sometimes, we believe that because we like some content that everybody will also like it. It is extremely important to realize that metrics are our guide and that we should use the data to make decisions based on facts and not on feelings. You are running a business after all!

Where is Tik Tok’s analytics data? Follow these steps to get to it:

1. Head over to your profile.
2. Find Settings, and then click on “Manage My Account.”
3. Switch to Pro Account.
4. Select your account category

If you are only now switching to a Pro account, then Tik Tok analytics data will be showing up only 7 days after the date when you switched to Pro account.

The main data points you should be tracking are: Trending, Individual Posts, Follower types and Activity, Videos Watched, sounds followers listened to. In another blog post I will cover each of these tracking areas.

Last but not least, I would like to stress that even though Tik Tok is mostly about entertainment, the platform offers a huge opportunity to be creative and original because to compete, the best option is to produce smart, witty, funny, or simply fun content for your audience, and then as part of your process use fun elements to present your product or service as a by-product of the user experience. I hope this blog post provides some encouragement to start looking into Tik Tok. Designing awesome, fun content is also a great experience, so hopefully we do not waste all the opportunities behind such a wonderful channel. Wishing you the best in your journey to find your target customer and start helping them find you!