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Category: tik tok
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E-commerce and Online Retail
One of the biggest benefits of the era of the Internet has been online shopping. Almost anything you can get at a brick and mortar shop you can also get at some alternative shop online. Furthermore, we are all able to reach offers from online shops globally. This is a reflection worth noting for anyone who may be wanting to open an online shop. However, to be successful, there are major key factors to consider, such as what you offer, which platform is your ideal client using nowadays, which platform blends best to your style and business plan.
Depending on what you have to offer to the world of shoppers, here are some key considerations to keep in mind when starting your online shop.
- What are you selling? Are you solving a problem? This is the same concept which is the same for a brick-and-mortar shop as well as for an online shop.
- Who is your target customer? Start by understanding and connecting with your ideal target customer.
- Where is your online target customer? This is the most important point I’d like to make. As an example, if you are into selling fashion and accessories, Etsy, Shopify, eBay and Amazon could be some of the platforms you’d want to be familiar with and review and consider for your online shop. Furthermore, get to know and understand Facebook and Instagram shopping, which provides a fun, versatile and attractive way to showcase your products and put them in front of buyers who will find your products in the middle of your content and click the shop button right there! Last but not least, we now have Tik Tok! With billions of users, there is no other platform that attracts so many potential customers to our brands. That said, it is important to understand the difference between paid advertisement and organic content in all social media platforms.
This is just my introductory blog post to this topic, so if you are interested in opening your online shop, my series of blogs will bring you valuable content full of tips, tricks, trends and more. So, follow my blog as in the next one I will be covering the top platforms to consider when it comes to e-commerce. As you probably figured it out already, my focus will be on online retail, since it has proven to be the most well received and most popular option for online shoppers. There is always something we need for home, for family, gifts, for travel and more.
To close this post, I also think back to the recent world pandemic, which only increased the need and convenience of online shopping. By just clicking on a button, we are completing transactions, getting our goods and purchased items right at our door without having to leave home. Who doesn’t like that convenience? I believe this is a major advantage of online shopping, and e-commerce overall.
Hopefully my introduction to this topic was helpful! Look for the next blog post which will deep dive into Etsy, to get into greater detail regarding online retail. So much to cover! I’ll try to keep the blog posts per platform to make the most of the content and help us stay on topic!
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Why Tik Tok Videos
Marketing is really just about sharing your passion.
– Michael Hyatt
As I learn more and more about Tik Tok, I must say that the feature I love the most about it is that it lets audiences create with your/our brands. Tik Tok is a very unique platform to introduce your brand to your target customers, to let audiences know who you are and to connect with your community in a very fun, one of a kind way. Then, once you do that, the audience could help you build, grow and expand your brand organically. It is a bit unique in the sense that if you follow what Tik Tok is about and use that synergy to present your offering, then you are likely to be setting yourself and your product/services up for success.
Most of us know what “word of mouth marketing” is, and if you do not, then go ahead and Google it, or search it up and read about it. You are probably unware, but when you watch Tik Tok videos you are watching a very unique word of mouth marketing in action! In fact, it is what I’d call word of mouth marketing powered by entertainment and user experience.
Now some stats.. Did you know that 74% of Tik Tok users are inspired to learn more about your brand if they like your video? Also, did you know that 64% of Tik Tok users say that Tik Tok helped them decide what to buy? Lastly, did you know that 67% of Tik Tok users are inspired to shop when they see a video , even when they are not even looking to shop when they open the app? To wrap up stats, I would like to let you in a little tip: #tiktokmademebuyit is a trending hashtag that you may want to try sometime and look at the metrics and see how it may help you organically boost your tik tok.
Now to the Videos, as the Tik Tok marketing team says, do not make advertising videos, “make Tik Toks.” Making Tik Toks is a way of bringing your message and your brand message to the platform. So, for example, if your product is good for organizing your work space then maybe make a Tik Tok about a messy space and if you are up for it, make it fun or funny! If you are not a creator or a graphic designer then maybe look into partnering with someone who is artistic and understands the Tik Tok platform. As a second example, if you bake or sell bake goods, maybe make a Tik Tok of you preparing your product. Food is always fun and inviting!
Another very interesting topic is Tik Tok FYP which means For Your Page, and it is a really fascinating topic which deserves another blog post. Therefore, I plan on dedicating a separate post to it.
Keep up to date with Tik Tok and learn more about why it’s attracting so many of your customers and learn how to start to promote there.
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The Esty Seller PODCAST 