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Category: SEO
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E-commerce and Online Retail
One of the biggest benefits of the era of the Internet has been online shopping. Almost anything you can get at a brick and mortar shop you can also get at some alternative shop online. Furthermore, we are all able to reach offers from online shops globally. This is a reflection worth noting for anyone who may be wanting to open an online shop. However, to be successful, there are major key factors to consider, such as what you offer, which platform is your ideal client using nowadays, which platform blends best to your style and business plan.
Depending on what you have to offer to the world of shoppers, here are some key considerations to keep in mind when starting your online shop.
- What are you selling? Are you solving a problem? This is the same concept which is the same for a brick-and-mortar shop as well as for an online shop.
- Who is your target customer? Start by understanding and connecting with your ideal target customer.
- Where is your online target customer? This is the most important point I’d like to make. As an example, if you are into selling fashion and accessories, Etsy, Shopify, eBay and Amazon could be some of the platforms you’d want to be familiar with and review and consider for your online shop. Furthermore, get to know and understand Facebook and Instagram shopping, which provides a fun, versatile and attractive way to showcase your products and put them in front of buyers who will find your products in the middle of your content and click the shop button right there! Last but not least, we now have Tik Tok! With billions of users, there is no other platform that attracts so many potential customers to our brands. That said, it is important to understand the difference between paid advertisement and organic content in all social media platforms.
This is just my introductory blog post to this topic, so if you are interested in opening your online shop, my series of blogs will bring you valuable content full of tips, tricks, trends and more. So, follow my blog as in the next one I will be covering the top platforms to consider when it comes to e-commerce. As you probably figured it out already, my focus will be on online retail, since it has proven to be the most well received and most popular option for online shoppers. There is always something we need for home, for family, gifts, for travel and more.
To close this post, I also think back to the recent world pandemic, which only increased the need and convenience of online shopping. By just clicking on a button, we are completing transactions, getting our goods and purchased items right at our door without having to leave home. Who doesn’t like that convenience? I believe this is a major advantage of online shopping, and e-commerce overall.
Hopefully my introduction to this topic was helpful! Look for the next blog post which will deep dive into Etsy, to get into greater detail regarding online retail. So much to cover! I’ll try to keep the blog posts per platform to make the most of the content and help us stay on topic!
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Reach
It is probably true that everyone wants to be found on social media. Right? Well, being found on social media is at the heart of Reach! Let’s start by defining Reach. In the context of social media, reach is the unique number of people that see your content within a certain period of time.
Why should I care about reach? The main reason you want to understand reach is because it is a measure of how much exposure your content is getting. Reach is very helpful to measure the overall success of your organic or paid social media marketing campaigns.
Facebook and Instagram give you these metrics via Insights. It is important to pause and look at your metrics at least every 7 days. This will help you focus on what is working, what is reaching your audience. Then, once you understand your metrics, it is important to review and analyze reach for longer period of times in order to establish trends and use such trends in your audience in order to plan ahead for new, fresh, relevant content. Also, while in Insights, reach is by no means the only metric you should be looking at, but it is one of the most important ones to start with.
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Why Tik Tok Videos
Marketing is really just about sharing your passion.
– Michael Hyatt
As I learn more and more about Tik Tok, I must say that the feature I love the most about it is that it lets audiences create with your/our brands. Tik Tok is a very unique platform to introduce your brand to your target customers, to let audiences know who you are and to connect with your community in a very fun, one of a kind way. Then, once you do that, the audience could help you build, grow and expand your brand organically. It is a bit unique in the sense that if you follow what Tik Tok is about and use that synergy to present your offering, then you are likely to be setting yourself and your product/services up for success.
Most of us know what “word of mouth marketing” is, and if you do not, then go ahead and Google it, or search it up and read about it. You are probably unware, but when you watch Tik Tok videos you are watching a very unique word of mouth marketing in action! In fact, it is what I’d call word of mouth marketing powered by entertainment and user experience.
Now some stats.. Did you know that 74% of Tik Tok users are inspired to learn more about your brand if they like your video? Also, did you know that 64% of Tik Tok users say that Tik Tok helped them decide what to buy? Lastly, did you know that 67% of Tik Tok users are inspired to shop when they see a video , even when they are not even looking to shop when they open the app? To wrap up stats, I would like to let you in a little tip: #tiktokmademebuyit is a trending hashtag that you may want to try sometime and look at the metrics and see how it may help you organically boost your tik tok.
Now to the Videos, as the Tik Tok marketing team says, do not make advertising videos, “make Tik Toks.” Making Tik Toks is a way of bringing your message and your brand message to the platform. So, for example, if your product is good for organizing your work space then maybe make a Tik Tok about a messy space and if you are up for it, make it fun or funny! If you are not a creator or a graphic designer then maybe look into partnering with someone who is artistic and understands the Tik Tok platform. As a second example, if you bake or sell bake goods, maybe make a Tik Tok of you preparing your product. Food is always fun and inviting!
Another very interesting topic is Tik Tok FYP which means For Your Page, and it is a really fascinating topic which deserves another blog post. Therefore, I plan on dedicating a separate post to it.
Keep up to date with Tik Tok and learn more about why it’s attracting so many of your customers and learn how to start to promote there.
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Let’s talk about Facebook
In this post I cover four key Facebook Metrics to consider tracking. With Facebook you may have a profile, a page and also be a group Admin or be a group member. The focus of this blog post is on Facebook pages which is where you should be engaging your potential customers. Facebook allows you to look at the metrics I am covering here via Page Insights.
01
When
When you post on Facebook is important. Posting once a day or twice a day is a good practice in general. Regardless of your decision to post once or twice a day, the key and most important factor here is to be consistent. Once you start posting daily, your audience will be expecting the content, and will engage so those are simple human behaviors to keep in mind.
02
Content Interaction
It is very important to watch for which content produces highest engagement and more interaction. On Facebook, in general, visual content is what receives the most interaction. So , on average, photos and videos receive the most interaction on Facebook. Knowing this provides you with good insight to design, create and post your content.
03
Reach
Number of likes may be nice to see, but likes metric is not the only one you should be watching for when it comes to Reach. The number of likes on your post won’t represent the number of people who actually see your content. The posts are seen by many who are not clicking on the thumbs up or heart and liking it.
This is where the reach metric comes in. Reach helps you to see how many users you’ve reached with your content.
This includes: Ads, sponsored stories, dark posts, and yes, every post you make.
It is important to understand that only ‘unique users’ are being counted for this metric. So, if a person visits your page twice, no matter how they came back to it, their visit will only be counted once.
04
Impressions
Watching and tracking number of impressions will help you understand how many times your content has been seen by users. Using the Impressions metric, you can discover exactly how many times people have visited your content. Also, the Impressions metric counts users’ visits, no matter how often they come back to the content. So it’s always at least as high as your reach.
Businesses and Tik Tok
Why is it important for businesses to know about Tik Tok? Why does it matter? Besides the fact that every business should analyze where their target customer is, Tik Tok has one of the highest number of subscribers in the planet. Therefore, it is crucial for businesses to stop and start thinking about what type of content performs better on Tik Tok, what is the best posting time to get the most attention and how to create a meaningful connection with your target customer in this fast-paced platform.
So where do we start? First of all, as I am typing up this blog post, Tik Tok has about 800 million active users which means fabulous advertising opportunities, if you know who your target customer is and if you know how to target them for the correct response. Also, it is very easy to hop on the wave of popularity that has taken the world by storm! Tik Tok has a very easy to use platform and it is really very easy to promote your brand or service or product. You may start promoting your brand organically and then once you understand how your content behaves, then you can make the decision to start thinking about paid advertising.
The other important feature Tik Tok offers is its analytics. Regardless of the social media platform, it is important to look at how your accounts are performing. Tik Tok analytics and metrics are available to you and are very helpful. You can have access to your analytics data and download it, which would allow you to review your account and brand performance from your desktop. As with any social media analytics, I cannot stress enough how important it is to watch your numbers, analyze which are your best performing and worst performing videos, and make strategic decisions accordingly. This information helps us to understand what content is doing best and what content we should part with and say good bye. Sometimes, we believe that because we like some content that everybody will also like it. It is extremely important to realize that metrics are our guide and that we should use the data to make decisions based on facts and not on feelings. You are running a business after all!
Where is Tik Tok’s analytics data? Follow these steps to get to it:
- Head over to your profile.
- Find Settings, and then click on “Manage My Account.”
- Switch to Pro Account.
- Select your account category
If you are only now switching to a Pro account, then Tik Tok analytics data will be showing up only 7 days after the date when you switched to Pro account.
The main data points you should be tracking are: Trending, Individual Posts, Follower types and Activity, Videos Watched, sounds followers listened to. In another blog post I will cover each of these tracking areas.
Last but not least, I would like to stress that even though Tik Tok is mostly about entertainment, the platform offers a huge opportunity to be creative and original because to compete, the best option is to produce smart, witty, funny, or simply fun content for your audience, and then as part of your process use fun elements to present your product or service as a by-product of the user experience. I hope this blog post provides some encouragement to start looking into Tik Tok. Designing awesome, fun content is also a great experience, so hopefully we do not waste all the opportunities behind such a wonderful channel. Wishing you the best in your journey to find your target customer and start helping them find you!
SEO and Keywords
Hashtags and keywords are a very important part of getting your content seen and discovered. They are a key part of SEO. However, it is not an exact science. Also, everything actually starts with you, your business, and understanding who is your target customer. If you have this clear, then you can start using hashtags and keywords effectively to reach your audience.
In terms of social media, as an example, Instagram allows you to use a number of characters per post. Make sure you are using some of those characters for hashtags so you may reach increase your chances of reaching your audience. However, your perfect keywords and hashtag research is never done. You need to use common sense and you also need to pay attention to the platform you’re using or what is trending and understand if the trending conversation matches your brand and your target market. If it does, definitely leverage those trending hashtags or keywords.
A good starting point to work on a good set of hashtags or keywords is to take pen and paper and start listing them. A great way to accomplish this is think about what your customers would type in a Google search if they were looking for your product. Also, perform the actual search yourself and see if what you get back are products that are similar to yours. If you don’t then continue with a variation of the same search words. Continue this way until you have a good set of keywords.
You have probably noticed that when you type in a hashtag on Instagram, the app gives you a list with the hashtag and other similar ones below it, together with a number that represents how many of those occurrences of hashtags are in the Instagram app on that specific moment. I know it can be overwhelming, but you need to understand that having millions of occurrences of the hashtag may not necessarily make that hashtag good for you to add to the post, because the competition is too high. If you pick a hashtag that has a number in the thousands, then that one may be a more possible hashtag. The words possible or difficult refer to what is the overall likelihood of your post getting more or less visibility. Google Search Console and Semrush are examples of some of the tools your could use during your process of getting your keyword list together.
The practice of identifying keywords for your business coupled with good content, good graphics, creative art or videos should establish a good base for your presence online. Last, since Google SEO changes, it is also important to stay up to date on how the algorithms are updated since keywords and hashtags do not exist alone but are part of a mix of tools and processes making up the basics of how online search works. I hope this blog was helpful and at least gave you an initial idea or understanding of why keywords and hashtags are important and how they help in getting your content found and seen.
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