E-commerce and Online Retail

One of the biggest benefits of the era of the Internet has been online shopping. Almost anything you can get at a brick and mortar shop you can also get at some alternative shop online. Furthermore, we are all able to reach offers from online shops globally. This is a reflection worth noting for anyone who may be wanting to open an online shop. However, to be successful, there are major key factors to consider, such as what you offer, which platform is your ideal client using nowadays, which platform blends best to your style and business plan.

Depending on what you have to offer to the world of shoppers, here are some key considerations to keep in mind when starting your online shop.

1. What are you selling? Are you solving a problem? This is the same concept which is the same for a brick-and-mortar shop as well as for an online shop.
2. Who is your target customer? Start by understanding and connecting with your ideal target customer.
3. Where is your online target customer? This is the most important point I’d like to make. As an example, if you are into selling fashion and accessories, Etsy, Shopify, eBay and Amazon could be some of the platforms you’d want to be familiar with and review and consider for your online shop. Furthermore, get to know and understand Facebook and Instagram shopping, which provides a fun, versatile and attractive way to showcase your products and put them in front of buyers who will find your products in the middle of your content and click the shop button right there! Last but not least, we now have Tik Tok! With billions of users, there is no other platform that attracts so many potential customers to our brands. That said, it is important to understand the difference between paid advertisement and organic content in all social media platforms.

This is just my introductory blog post to this topic, so if you are interested in opening your online shop, my series of blogs will bring you valuable content full of tips, tricks, trends and more. So, follow my blog as in the next one I will be covering the top platforms to consider when it comes to e-commerce. As you probably figured it out already, my focus will be on online retail, since it has proven to be the most well received and most popular option for online shoppers. There is always something we need for home, for family, gifts, for travel and more.

To close this post, I also think back to the recent world pandemic, which only increased the need and convenience of online shopping. By just clicking on a button, we are completing transactions, getting our goods and purchased items right at our door without having to leave home. Who doesn’t like that convenience? I believe this is a major advantage of online shopping, and e-commerce overall.

Hopefully my introduction to this topic was helpful! Look for the next blog post which will deep dive into Etsy, to get into greater detail regarding online retail. So much to cover! I’ll try to keep the blog posts per platform to make the most of the content and help us stay on topic!

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