It is probably true that everyone wants to be found on social media. Right? Well, being found on social media is at the heart of Reach! Let’s start by defining Reach. In the context of social media, reach is the unique number of people that see your content within a certain period of time.

Why should I care about reach? The main reason you want to understand reach is because it is a measure of how much exposure your content is getting. Reach is very helpful to measure the overall success of your organic or paid social media marketing campaigns.

Facebook and Instagram give you these metrics via Insights. It is important to pause and look at your metrics at least every 7 days. This will help you focus on what is working, what is reaching your audience. Then, once you understand your metrics, it is important to review and analyze reach for longer period of times in order to establish trends and use such trends in your audience in order to plan ahead for new, fresh, relevant content. Also, while in Insights, reach is by no means the only metric you should be looking at, but it is one of the most important ones to start with.

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