Marketing is really just about sharing your passion.

– Michael Hyatt

As I learn more and more about Tik Tok, I must say that the feature I love the most about it is that it lets audiences create with your/our brands. Tik Tok is a very unique platform to introduce your brand to your target customers, to let audiences know who you are and to connect with your community in a very fun, one of a kind way. Then, once you do that, the audience could help you build, grow and expand your brand organically. It is a bit unique in the sense that if you follow what Tik Tok is about and use that synergy to present your offering, then you are likely to be setting yourself and your product/services up for success.

Most of us know what “word of mouth marketing” is, and if you do not, then go ahead and Google it, or search it up and read about it. You are probably unware, but when you watch Tik Tok videos you are watching a very unique word of mouth marketing in action! In fact, it is what I’d call word of mouth marketing powered by entertainment and user experience.

Now some stats.. Did you know that 74% of Tik Tok users are inspired to learn more about your brand if they like your video? Also, did you know that 64% of Tik Tok users say that Tik Tok helped them decide what to buy? Lastly, did you know that 67% of Tik Tok users are inspired to shop when they see a video , even when they are not even looking to shop when they open the app? To wrap up stats, I would like to let you in a little tip: #tiktokmademebuyit is a trending hashtag that you may want to try sometime and look at the metrics and see how it may help you organically boost your tik tok.

Now to the Videos, as the Tik Tok marketing team says, do not make advertising videos, “make Tik Toks.” Making Tik Toks is a way of bringing your message and your brand message to the platform. So, for example, if your product is good for organizing your work space then maybe make a Tik Tok about a messy space and if you are up for it, make it fun or funny! If you are not a creator or a graphic designer then maybe look into partnering with someone who is artistic and understands the Tik Tok platform. As a second example, if you bake or sell bake goods, maybe make a Tik Tok of you preparing your product. Food is always fun and inviting!

Another very interesting topic is Tik Tok FYP which means For Your Page, and it is a really fascinating topic which deserves another blog post. Therefore, I plan on dedicating a separate post to it.

Keep up to date with Tik Tok and learn more about why it’s attracting so many of your customers and learn how to start to promote there.

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